What is a brand identity? Is it your logo? Your color palette? Your infographic style? It’s all that—and more. That kind of power can either scale up your sales or ruin your business. Ultimately, a brand identity is a way to communicate with the world, make a distinction from your competition and create a brand experience that encourages people to engage with you.
Your domain name is a critical part of your brand identity and your online marketing efforts. Is your current domain leading to more customer engagement and online traffic, or are you missing out on some potential opportunities?
Whether you’re starting a new e-commerce site, an informational website, or an online community, the domain you choose can have a huge impact on your success.
A memorable domain name is a critical element of your online and offline marketing efforts. It needs to make it easy for everyone to find your website.
Your logo is going to be the most recognizable element of your brand identity. Make sure you get it right.
Logos can be dubbed the basic building block of any successful business, which is companies of all sizes spend hundreds of dollars to get the perfect logo, from conception through the birth of the final product. Many logos are simple so as they can be scaled up or down.